WDA Journal Display Advertising


Something for Every Budget

Advertisers can mix runner, skyscraper, quarter, half and full-page ads in desired frequency (e.g., replace one of your quarter or half-page ads with a skyscraper or full-page ad).

In addition, one basic price pays for your display ad to appear in three formats (print and online in downloadable PDF and digital-flip with hyperlinks).

Contact Managing Editor Emily Bultman at ebultman@wda.org or 414-755-4110 for help.

  • The WDA Journal is the official publication of the Wisconsin Dental Association and its more than 3,000 member dentists and dental hygienists.
  • It reaches an estimated 78 percent of Wisconsin’s licensed dentists and a growing number of dental hygienist members, as well as other dental professionals, office team members and Marquette University School of Dentistry students.
  • This full-sized, full-color, glossy award-winning publication is mailed 12 times a year with the December issue sent out to all practicing dentists in the state.

Value-Added Benefits

FREE listing in Advertiser Index: Monthly advertisers will be listed in our exclusive Advertiser Index.
FREE New Product/Service Corner: Twelve lucky advertisers also get a 250-word or
200-word with logo and/or photo space from February 2013 – January 2014. Only one
“corner” is allowed per month and is awarded on a first-come, first-served basis to advertisers who check off this section on the 2013 display advertising contract. All others will be put on a waiting list should space become available.

Circulation, gender_

Format – The preferred file format for all print submissions is a high-resolution press-quality PDF file with all fonts embedded. Also accepted are Adobe Creative Suite files (InDesign, Illustrator, Photoshop).

Resolution – Set to 1200 (Minimum 300 dpi down sampling on all color and black-and-white images required).

Submit artwork after purchasing or if your file is larger than 3MB to ebultman@wda.org or by fax to 414-755-4111.

A signed contract and digital artwork must be received by the deadline dates. If new ad artwork is desired, it must be received by the issue’s deadline; otherwise, the previous month’s advertisement will be placed.

January 2015 (Deadline- Nov. 11, 2014)
February (Deadline- Dec. 9, 2014)
March (Deadline- Jan. 13, 2015)
April (Deadline- Feb. 10, 2015)
May (Deadline- March 10, 2015)
June (Deadline- April 14, 2015)
July (Deadline- May 12, 2015)
August (Deadline- June 9, 2015)
September (Deadline- July 14, 2015)
October (Deadline- Aug. 11, 2015)
November (Deadline- Sept. 8, 2015)
December (Deadline- Oct. 13, 2015)
January 2016 (Deadline- Nov. 10, 2015)

© 2014 Wisconsin Dental Association, 6737 W. Washington Street, Suite 2360, West Allis, WI 53214     Tel: 414-276-4520     Fax: 414-276-8431