WDA Journal Display Advertising


Something for Every Budget

Advertisers can mix ads in desired frequency.

In addition, one basic price pays for your display ad to appear in three formats (print and online in downloadable PDF and digital-flip with hyperlinks).

Contact Managing Editor Emily Bultman at ebultman@wda.org or 414-755-4110 for help.

  • The WDA Journal is the official publication of the Wisconsin Dental Association and its more than 3,000 member dentists and dental hygienists.
  • It reaches an estimated 78 percent of Wisconsin’s licensed dentists and a growing number of dental hygienist members, as well as other dental professionals, office team members and Marquette University School of Dentistry students.
  • This full-sized, full-color, glossy award-winning publication is mailed 12 times a year with the December issue sent out to all practicing dentists in the state.

Value-Added Benefits

FREE listing in Advertiser Index: Monthly advertisers will be listed in our exclusive Advertiser Index.
FREE New Product/Service Corner: Twelve lucky advertisers also get a 250-word or
200-word with logo and/or photo space from February 2013 – January 2014. Only one
“corner” is allowed per month and is awarded on a first-come, first-served basis to advertisers who check off this section on the 2013 display advertising contract. All others will be put on a waiting list should space become available.

Circulation, gender_

Format – The preferred file format for all print submissions is a high-resolution press-quality PDF file with all fonts embedded. Also accepted are Adobe Creative Suite files (InDesign, Illustrator, Photoshop).

Resolution – Set to 1200 (Minimum 300 dpi down sampling on all color and black-and-white images required).

Submit artwork after purchasing or if your file is larger than 3MB to ebultman@wda.org or by fax to 414-755-4111.

A signed contract and digital artwork must be received by the deadline dates. If new ad artwork is desired, it must be received by the issue’s deadline; otherwise, the previous month’s advertisement will be placed.

December (Deadline- Oct. 13, 2015)
January 2016 (Deadline- Nov. 10, 2015)

January/February 2016 (Deadline- Dec. 1, 2015)
March/April (Deadline- Feb. 1, 2016)
May/June 2016 (Deadline- April 5, 2016)
July/August 2016 (Deadline- June 1, 2016)
September/October 2016 (Deadline- Aug. 1, 2016)
November/December 2016 (Deadline- Oct. 3, 2016)

© 2014 Wisconsin Dental Association, 6737 W. Washington Street, Suite 2360, West Allis, WI 53214     Tel: 414-276-4520     Fax: 414-276-8431